In my last post I talked about how freelancing in London’s advertising industry promted me to write a blog post on some good flash build principles and practices specifically for flash banner ads. Below I hope are some useful tips that will help streamline production for yourself and those in a team environment. My primary focus is on 3 aspects in building flash banner ads. The first is ensuring the first build is flexible enough to be transformed into multiple dimensions [...]

Flash banners where not something I ever imagined myself working on when I moved into developing flash. But over the last few years I’ve done quite a few and everyone seems to approach the design and development of these quite differently.

Back in New Zealand (where I’m from) if you’re a web design and developer there wasn’t really much of a distinction between the two disciplines, you’re expected to know and perform both. Since travelling to London though and spending time [...]